The brand has recently been officially recognized by the Italian Ministry for Enterprises and Made in Italy (UIBM – Ufficio Italiano Brevetti e Marchi) as a “Marchio Storico di Interesse Nazionale” – Historical Trademark of National Interest. With this designation, SAVELLI joins an exclusive group of fewer than 900 companies across the country that have received this prestigious status.
Established in 2019 by the former Ministry of Economic Development (MISE), the special registry aims to protect Italy’s industrial legacy and promote the value of Made in Italy products around the world. To qualify, a brand must have been registered and continuously used in industry or commerce for at least 50 years.
Multiple Benefits for SAVELLI
Being listed in the registry brings not only prestige but also significant strategic advantages for SAVELLI:
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Enhanced Brand Protection: The recognition provides special legal protection, making it more difficult for others to imitate or misuse the brand.
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Use of the Exclusive Logo: SAVELLI is now entitled to display the official “Marchio Storico di Interesse Nazionale” logo alongside its own brand in advertising and promotional materials — a powerful symbol of quality and tradition.
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Access to Government Support: In the event of financial difficulties, registered companies can access a dedicated support fund. The Italian government may also acquire a minority stake to help preserve historically significant businesses.
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Stronger Intangible Brand Value: The registration highlights the brand’s cultural and economic value, making it more attractive to investors and financial institutions.
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Promotion of Made in Italy: As a recognized historical brand, SAVELLI contributes to the global recognition of Italian craftsmanship and excellence.
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Access to Financial Aid: Registered companies are eligible for subsidized funding aimed at brand development and international promotion.
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Exclusive Rights and Legal Security: The registration guarantees exclusive rights to the brand and safeguards against unauthorized use or confusingly similar imitations.
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Commercial Exploitability: In the case of a transfer, the historical trademark may be economically leveraged as a valuable asset.
By earning this distinction, the Italian government not only honors SAVELLI’s longstanding tradition and continuity but also strengthens the company’s position in the global market. It is a meaningful milestone that bridges a rich past with a promising future.
