As part of an in-depth interview and an extensive tour through the foundry, Sebastian Simon, Steffen Sasse, and Jan-Christopher Schwehn provided fascinating insights into the strategic repositioning and technical advancement of Breyden GmbH – formerly Buderus Guss – under its new owner AEQUITA.
New Brand, New Values – Breyden repositions itself in the SME Sector
 “We had to rediscover ourselves to some extent,” says Jan-Christopher Schwehn regarding the renaming to Breyden GmbH. The new name references the location Breidenbach and emphasizes regional roots – while also aiming to have a more international appeal. The rebranding was necessary to break away from the company’s former image as a heating systems supplier and position it as an innovative partner for the automotive industry. Initial feedback –out of the region but also from customers – has been very positive.
New Owners, New Momentum
 Following the ownership transfer from Bosch to AEQUITA in May 2024 and the rebranding to Breyden GmbH in late October 2024, the traditional foundry site in Breidenbach presents itself with a new name, a clear focus, and ambitious investment plans.
 Sebastian Simon, Director at AEQUITA and project lead for the site, describes the new corporate culture as “agile, fast, entrepreneurial.” Decision-making is now significantly more flexible. The goal is to deliver more than just castings – the company aims to offer technologically advanced products with real value-added depth.
 
                         
                                     
                                 
                
        
    
         
                
        
    
         
                                 
                                         
                                         
                                         
                                         
                                         
                                         
                                         
                                         
                                        